Can’t we just agree that all software will include generative AI-based assistants for most tasks, so I don’t have to report on each one? The latest announcement is from Microsoft Dynamics 365, whose “Copilot” will do cool things like help find customer segments in your CDP and create draft emails. Most features are in a limited preview mode.
I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.
When I say “currency”, is what pops into your head “crypto” or “ad measurement”? If the latter, you’ll be excited that the Joint Industry Committee, a consortium of TV programmers, has published a first draft its requirements for cross-platform video currencies. The JIC will certify solutions that meet the standards, giving media buyers even more conflicting options to choose from. Sounds like a plan.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.