Microsoft Advertising Unifies Search, Video and CTV Campaign Buys
Microsoft Advertising has expanded its search ad buying platform to include video and connected TV campaigns. The integration will let advertisers take advantage of search data to target the video and CTV audiences. They also announced that Microsoft Monetize, the ad sales platform that was formerly AT&T Xandr, will make the ID5 universal ID available to its publishing clients, expanding the addressability of their cookieless inventory.