Marketing analytics vendor Adverity just announced a $30 million Series C, bringing their total funding to $50 million. Adverity ingests data from 400+ sources, visualizes the results, and offers AI-based insights. Its about campaign-level measurement than individual customers, so not a CDP.

Shifting to a different type of data compiler, Edited has raised $29 million for its archive of product information. It’s not just any archive, mind you: they track promotions and pricing on more than 2.5 billion SKU across 90,000 retailers going back for eight years. It’s more fun than, well, something.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.