I promise we won’t write about every new AI-based content creation tool, Dear Reader. But, hey, when Microsoft announces it is adding one to its Dynamics 365 application suite, that’s worth noting. The new tool, now in preview within Viva Sales, will use Azure OpenAI Service and GPT to help salespeople write emails.
Shopify analytics platform Triple Whale announced a $25 million Series B, bringing total funding to $51.7 million. The system brings together advertising data from multiple sources to give Shopify users a unified view of their ad performance. Not a CDP but still evidence that marketers need to break down data silos.
AI-based sales email tools are not a new category. Lavender has been selling one for several years and now claims more than 10,000 users and several big companies as clients. They just raised an $11 million Series A, bringing total funding to $13.2 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.