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Microsoft announces new initiatives to support 10k African startups over next 5 years

Microsoft, under the remit of its recently established Africa Transformation Office (ATO), has announced a host of new initiatives to accelerate the growth of 10,000 African startups and fast-track investment in Africa’s startup ecosystem over the next five years.

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Egyptian furniture marketplace Homzmart acquires German tech company

March 10, 2022

Egyptian startup Homzmart, the Middle East’s leading furniture and home goods marketplace platform, has announced the acquisition of Berlin-based technology company MockUp Studio as it bids to add to its product offering. MockUp Studio’s technology will allow Homzmart users to visualise their furnished home in minutes. The acquisition means Homzmart will digitise the whole interior design process, starting from an empty room – exploring different layouts, finishings and floorings with different sets of Homzmart’s catalogue assortment – shown as a 360-degree view.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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