Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.
Over 60% of Connected TV advertisers expect to increase spending on the channel according to a study conducted by TV ad solution Premion with research firm Advertising Perceptions. The outlook sees spending rise by 21% on average. Thirty-six percent believe CTV advertising is more effective than traditional TV while just 17% says it’s worth less.
Data activation and customer engagement platform MessageGears has announced enhancements that will enable it to extract insights into customer behavior and campaign performance direct from enterprise data warehouses. This will give marketing organizations no-code access to the insights without the need for analytics assistance. MessageGears is also introducing predictive segmentation and analytics on contributions to growth by channel.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.