“I have given up the search for truth and am looking for a good fantasy” has graduated from t-shirt slogan to corporate philosophy at Microsoft, which just added text-based image generation to Bing. You can ask whether Bing is still a search engine if it makes up its own answers, or see how Rembrandt would have painted an elephant in pajamas.
It’s not all good news in retail media land. Gap is shutting down its retail media network, according to press reports. The troubled retailer will focus its resources on more pressing issues such as logistics and fulfillment.
Much speculation has been devoted to the impact on work of ChatGPT and its generative AI cousins. This Fishbowl study finds there’s more real-world experience than you might think: 43% of working professionals reported they have already used ChatGPT for work. But it’s still a bit of a secret: 68% hadn’t told their boss they were using it.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.