Doubling down on a commitment to personalized ad experiences in a conversational and agentic world, Microsoft is shutting down its DSP Invest which “no longer aligns” with that vision. Instead, Microsoft is developing AI-powered tools to give advertisers access to Microsoft audiences across its many platforms. Invest DSP will not be supported after February 2026.
CDP Hightouch is to offer Journey Simulations to provide insight into customer journeys before they are live using historic customer data. By anticipating how customers will engage at each touchpoint, marketers should be relieved of the need to optimize once a flow is live. Simulations can be tested and iterated as often as necessary before the journey is launched.
Only 34% of teams say they fully embrace and utilize their CRMs according to a survey of almost 400 B2B professionals by Insightly (itself a CRM). Teams that are happy with their CRMs are 4x more likely to report significant revenue growth. There’s a big perception gap too, with 55% of executives believing their organization’s CRM is being used effectively, compared to just 27% of non-executives.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.