In-game ads are a candidate for Next Big Channel after retail media.  I think gamers’ minds are elsewhere but this Integral Ad Science survey finds 69% of gamers are open to non-disruptive in-game ads, especially if they’re relevant to the game.  They also warn that 44% will avoid brands that advertise near inappropriate content, something IAS sells tools to prevent.

Nothing brightens the day like a nice CDP industry survey, eh, Dear Reader?  Our friends at Tealium have provided just that, with lots of good news about CDP value (74% show positive ROI within one year of deployment; companies with established CDPs are twice as likely to meet marketing objectives as those without).  Plenty more detail about use cases, features, performance, team size, and management.

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.