ChatGPT is the Next Biggest Thing of all right now. This newsletter hasn’t had many excuses to write about it, but we wouldn’t want you to think we’re not paying attention. So let’s mention that Microsoft may invest $10 billion in ChatGPT owner OpenAI, and then embed ChatGPT in all kinds of products.
In-game ads are a candidate for Next Big Channel after retail media. I think gamers’ minds are elsewhere but this Integral Ad Science survey finds 69% of gamers are open to non-disruptive in-game ads, especially if they’re relevant to the game. They also warn that 44% will avoid brands that advertise near inappropriate content, something IAS sells tools to prevent.
Nothing brightens the day like a nice CDP industry survey, eh, Dear Reader? Our friends at Tealium have provided just that, with lots of good news about CDP value (74% show positive ROI within one year of deployment; companies with established CDPs are twice as likely to meet marketing objectives as those without). Plenty more detail about use cases, features, performance, team size, and management.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.