It may or may not be “helpful and natural” to place advertising within a chat flow, as Microsoft promises, but it’s surely inevitable. Citing experience with the chat-enabled Bing search engine, they’ve released a new API that lets web publishers, app developers, and online services deliver ads within a chat platform from Microsoft or someone else. If details were provided, I missed them.
Marketers may be using generative AI primarily to generate content, but its potential to speed data integration is at least as important. Case in point: Informatica has just launched CLAIRE GPT, which lets users build data management processes with a natural language interface. They’ve also added closer integration with Microsoft Azure and an expanded program for developers to integrate with Informatica tools.
Whether “Amazon Anywhere” sounds like your sweetest dream or worst nightmare, it’s now a (virtual) reality. The new offering will let people buy physical goods – you know, t-shirts and stuff – within video games, virtual worlds, and mobile apps. Once you select something, the experience will match the familiar Amazon store with product information, pricing, availability, delivery dates and the rest.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.