Industry-specific packages are one type of specialization; function-specific packages are another. Microsoft nicely illustrated the point last week by launching a digital contact center platform, a mash-up of existing products including Dynamics 365, Teams, Power Platform and conversational AI system Nuance. Microsoft announced its Nuance acquisition in April 2021 although the deal only closed in March 2022.
Industry-specific CDP packages are one of the industry’s major trends. Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD. The package also includes pharma-specific data models, segmentations, and use cases.
The only way for companies that serve a single industry to grow is to offer a broader product. Publisher-oriented content management vendor ePublishing just took that route by buying Multipub, which offers subscription management tools to the same market. And that’s your strategy lecture for the day, Dear Reader.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.