Microsoft Offers Privacy-ish Alternative to FLoC

Microsoft, which really should know better, has announced its own bird-themed ad targeting solution. Inexcusably-named “Parakeet” assigns people to cohorts similar to Google FLoC, but runs ad auctions in a proxy server rather than the user’s browser.  Parakeet was first proposed in February but gained attention this week when Microsoft referred to it in a statement dodging the question of whether it would enable FLoC in its Edge browser.