Microsoft also has a little gift for you Citizen Data Scientists: a free app to train machine learning models. The first version does image recognition and other capabilities will follow. Users provide training data and the app does all the tricky stuff.
The race to replace third party cookies continues. Lotame has unveiled its entry, Panorama ID, which combines Web data, customer IDs, and hashed emails to attach all possible identifiers to anonymous individuals. Lotame promises compliance with privacy rules including GDPR, CCPA, and LGPD, but it also says Panorama ID is compliant with the IAB’s Transparency and Consent Framework 2.0, whose European version was recently judged to violate GDPR.
Mine gets $9.5M funding; U.S. launch planned Worried about your data trail? Mine can report where you’ve been, what is being collected, and how to remediate. Company claims nearly 90% of traces can be found through email subject lines.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.