Microsoft Teams with Amdocs for Telco Customer Engagement Platform

Cracking the telco market has been tough for CDP vendors due to high volumes, special needs, a preference for on-premises solutions, and deeply entrenched competitors. Rather than go it alone, Microsoft is teaming with telco specialist Amdocs to integrate Microsoft Dynamics 365, Power Platform, and Cloud products with Amdocs’ Commerce and Care suite. The Microsoft CDP is in there somewhere.

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Adtech Acquisitions: Buys Bidtellect and MonetizeMore Buys Advanced Ads

March 3, 2023

The adtech space is suffering from increasing privacy restraints, declining ad sales, and new competitors such as Connected TV and Retail Media Networks. One result is consolidation. Today we have two deals to report: ad automation platform is buying contextual and native ad specialist Bidtellect; and, ad monetization vendor MonetizeMore is buying Advanced Ads,  which builds ad management tools for WordPress sites.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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