On the other hand, Microsoft is testing a project that lets consumers view, control and possibly sell data that others have gathered about them, such as travel history gleaned from wireless highway tolls. It’s called “inverse privacy”. Blockchain isn’t mentioned but surely it’s in there somewhere.
The Customer Data Platform industry continued its strong growth in 2018, adding 29 vendors, 2,600 employees, and $173 million in funding. These figures, contained in the CDP Institute’s latest Industry Update, show acceleration compared with 2017, when the industry added 26 firms and 2,200 employees.
Finally, cross-channel personalization, campaign management, and CDP vendor Manthan has expanded its real-time journey management, testing, and notification features. It can also match device IDs to offline consumer identities. ‘Nuff said.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.