Microsoft Tests a New Retail Marketplace

Microsoft is a charter member of the Big Tech club, but testing a retail marketplace within its Bing search engine makes it sound like a scrappy upstart nipping at the ankles of Amazon and Google.  The new marketplace will let consumers buy within the search results instead of sending them to retailers’ websites.    Details are sketchy but the marketplace may do targeting with information gathered by other Microsoft products – which puts the story back into the “Big Tech exploiting your data” department.

More News

Next Article

Google May Open Access to YouTube Ad Placement

June 16, 2022

We don’t usually report rumors and this item is a couple of days old.  But it’s huge news so I wanted you to see it.  The specific item is that, to avert EU anti-trust action, Alphabet may drop its requirement that YouTube ads be placed through its Ad Manager and Google Ads products.  What makes it huge is the implication that regulators may finally start to take serious action against Big Tech monopolies.

CDPI Newsletter
Previous Article

Shopify Offers Ad Targeting Based on Aggregated Merchant Data

June 16, 2022

At $4+ billion revenue, Shopify is big but not Big Tech.  But it’s taking a page from the Big Tech playbook with Audiences, which will aggregate customer behaviors from participating merchants to develop target audiences that can then reached through Facebook and LinkedIn.  The new feature will help to overcome the loss in targeting capabilities resulting from Apple’s tighter privacy rules.  

CDPI Newsletter
Featured Article

Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

CDPI Newsletter