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Microsoft Tests Small Business Digital Marketing Center

Microsoft hasn’t quite released its Digital Marketing Center, which helps small businesses manage social postings, paid social, and paid search campaigns across Microsoft, Google, Facebook, Instagram, and Twitter. But it’s moving from very limited pilot to less limited pilot. The pilots are free although we don’t know pricing for the final product.

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https://www.lytics.com/newsroom/lytics-view-provides-marketers-important-customer-insights-and-recommended-actions-to-improve-business-performance-in-less-than-30-days

July 1, 2020

Lytics has launched Lytics View, a quick-start process that generates AI-based offer and product recommendations in as little as one week. Data is fed into the system by Lytics’ own Web site tag, avoiding the delays of conventional data integration. Of course, you’ll probably want to add other sources eventually and there’s still that pesky need to connect with customer-facing systems to deliver the recommendations.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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