Microsoft hasn’t quite released its Digital Marketing Center, which helps small businesses manage social postings, paid social, and paid search campaigns across Microsoft, Google, Facebook, Instagram, and Twitter. But it’s moving from very limited pilot to less limited pilot. The pilots are free although we don’t know pricing for the final product.
Lytics has launched Lytics View, a quick-start process that generates AI-based offer and product recommendations in as little as one week. Data is fed into the system by Lytics’ own Web site tag, avoiding the delays of conventional data integration. Of course, you’ll probably want to add other sources eventually and there’s still that pesky need to connect with customer-facing systems to deliver the recommendations.
You probably suspected as much, but this Calabrio study confirms that contact centers have largely switched to remote work and 72% of agents are happy with the switch. Less obvious: 72% of managers are satisfied with remote worker productivity. Slightly fewer (63%) expect the pandemic’s impact on customer service will be permanent.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.