The debate goes on: do consumers care more about privacy or personalization? In a survey by marketing analytics agency Adlucent, 96% of consumers said they want brands to be more transparent about data collection. But behavior tells a different story: 81% have shared their email with a brand in exchange for discounts and willingness to share data has more than doubled in the past two years. Actions speak louder than words.

Since we’re looking at product news today, let’s finish with Mintent announcing a free version of their content marketing platform. Mintent manages the nuts-and-bolts of content creation by providing a marketing calendar, workflows, collaboration tools, asset library, and analytics.

The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.