Mindbox, a Russia-based customer experience platform that qualifies as a CDP, set up a separate U.S. operation shortly after Russia invaded Ukraine. They’ve now formally relaunched and renamed the new company as Maestra. The focus is on mid-size retail.
The first was for a curb on the Federal Trade Commission (FTC) oversight of the platform’s privacy policies and the second was to block the FTC from questioning Elon Musk, who owns X Corp.
Content generation is the most common marketing use of AI, right? Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%). Managing customer data (40%). is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%). Interesting.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.