Mindbox, a Russia-based customer experience platform that qualifies as a CDP, set up a separate U.S. operation shortly after Russia invaded Ukraine. They’ve now formally relaunched and renamed the new company as Maestra. The focus is on mid-size retail.
The first was for a curb on the Federal Trade Commission (FTC) oversight of the platform’s privacy policies and the second was to block the FTC from questioning Elon Musk, who owns X Corp.
Content generation is the most common marketing use of AI, right? Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%). Managing customer data (40%). is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%). Interesting.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.