Mindbox CDP Relaunches as Maestra in the U.S.

Mindbox, a Russia-based customer experience platform that qualifies as a CDP, set up a separate U.S. operation shortly after Russia invaded Ukraine.  They’ve now formally relaunched and renamed the new company as Maestra.  The focus is on mid-size retail.

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Customer Data Is Biggest AI Integration Challenge: Movable Ink Survey

November 27, 2023

Content generation is the most common marketing use of AI, right?  Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%).  Managing customer data (40%).  is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%).  Interesting.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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