MindTickle Raises $40 Million Series C to Train People
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
The CDP industry continued its rapid growth and even more rapid evolution, according to the latest semi-annual Industry Update from the CDP Institute. Record funding, expansion outside the U.S., and a new class of “operational” CDP vendors were just part of the excitement. You can imagine the rest or download the report.
SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.