MindTickle Raises $40 Million Series C to Train People
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
The CDP industry continued its rapid growth and even more rapid evolution, according to the latest semi-annual Industry Update from the CDP Institute. Record funding, expansion outside the U.S., and a new class of “operational” CDP vendors were just part of the excitement. You can imagine the rest or download the report.
SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.
We’re doing all good news today, Dear Reader. Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness. They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.