I hope you don’t get tired of hearing about post-cookie advertising solutions. There’s a new one from programmatic media company MiQ, complete with a proprietary identity graph, expanded integration with LiveRamp’s identity graph, and contextual data from Similarweb.
If there’s a trend to descriptive product names like “Intelligence”, no one told the folks at obscurely-named messaging platform Gupshup. They just bought Active.AI, a conversational AI platform for financial institutions. They also coined the term “Conversational Banking as a Service” but I’m sure they were just kidding.
Datanomik’s goal is to connect financial institutions across LATAM through its B2B open finance API, which gathers a company’s banking information on one platform. The financing marks Andreessen Horowitz first investment in Uruguay, and one of its biggest seed rounds in Latin America. Datanomik’s main target market is Brazil, both because of its larger population size and because the country’s central bank and regulators are in their final phase of adopting an open banking framework.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).