HCLSoftware has “reimagined” its 26-year-old Unica marketing automation platform as a tool for shifting from an “attention economy” based on “clicks and eyeballs” to an “intelligence economy” based on “insight, engagement, and experience.” If that seems a bit abstract, you might rather learn that key features of what’s now Unica+ include autonomous AI agents for segmentation, content creation, and campaign measurement; a workbench for custom AI models; real time personalization; intent identification; and a unified customer profile.

After years of optimizing their websites for traditional search engines, marketers are scrambling to retain visibility in genAI search results. SEO veteran Conductor is stepping forward to help with Conductor AI, a content copilot that identifies content gaps and scores content for discoverability by genAI engines.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.