Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no.1 music and entertainment company, owned by Entertainment Network India Limited.
Duo, a cloud-based secure access provider which is now part of Cisco, announced the launch of its first data centre in India to meet data localization requirements. This is the latest in Cisco’s investments to build data-compliant security infrastructure in India.
Aussie brand Dissh launched phase one of the rollout in February to link up all email, social advertising and customer data. It is expected to deliver greater customer visibility by automating and integrating of audiences across all channels, while built-in test-and-learn capabilities will eventually be extended across all touchpoints to bring personalisation into business processes.
Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.