MMA Global Offers Data Maturity Self-Assessment
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Enough trend-spotting; after all, it’s Friday. Here’s some weekend fun: take this free data maturity benchmark assessment from MMA Global. Wheee!
If you think about it more than one should, mobile app advertising is also a type of retail network. Which brings us to a pair of acquisitions: App business platform IronSource is buying mobile app monetization platform Tapjoy for $400 million, and mobile marketing platform InMobi is buying app analytics vendor Appsumer. You may recall it was just last week that AppLovin bought MoPub (something we reported backwards, it pains me to admit).
Acxiom has partnered with Adobe to make its Real Identity service available within Adobe Experience Platform. Real Identity provides the technology to build private identity graphs with a company’s own data. That’s different from connecting to identity graphs based on third party data.
A federal judge has temporarily blocked provisions of a Texas law that required users to verify their age and banned social media advertising targeted at teens. The judge had already blocked portions of the law limiting the content that teens could view. All provisions were deemed likely violations of free speech.