Customer experience company Airship may be mobile-first, but its full range of capabilities developed for apps are now available on the web. This will allow CX teams to create unified experiences across apps, websites and other digital channels. Airship Journeys AI is available to create journeys, text and imagery across Airship-supported channels, particularly supporting the collection of zero-party data.
A U.S. District Judge in San Francisco has ruled that Google must open up Play, its app store, to competition, including making Android apps available from rival sources. Google is also restricted from paying device manufacturers to pre-install its app store. The ruling comes in a lawsuit brought by Epic Games; Google has said it will appeal.
CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.