What about actual behaviors? Two-thirds of the Snow respondents said their companies had processed more than 100 data rights requests. TrustArc found 47% of UK consumers had exercised some GDPR privacy right and 10% had made a data deletion request. Airship reported that mobile app audiences have grown and notification opt-in rates remain steady around 67% but location data opt-in rates fell from 9.3% to 7.7%.
Salesforce is expanding its AppExchange to include a marketplace for apps that connect with its Datorama marketing analytics system. The list of “available and upcoming” apps includes connectors to Salesforce Marketing Cloud email, Sales cloud lead generation campaigns, AppNexus ad campaigns, and several types of reporting.
Punchh offers a slew of CRM, marketing automation, and analytics solutions for restaurants and retailers. They just released an AI-based tool that extracts sentiment from online reviews (pretty common) and reacts immediately with recommended responses for phone and chat agents (pretty special).
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.