Mobile Location Opt-Ins Dropped After GDPR: Airship Report
What about actual behaviors? Two-thirds of the Snow respondents said their companies had processed more than 100 data rights requests. TrustArc found 47% of UK consumers had exercised some GDPR privacy right and 10% had made a data deletion request. Airship reported that mobile app audiences have grown and notification opt-in rates remain steady around 67% but location data opt-in rates fell from 9.3% to 7.7%.