Mobile advertising is hot: mobile accounted for 57% all digital ad revenue in 2017, according to a study from Interactive Advertising Bureau (IAB). Mobile grew at 36% while all of digital grew 21% to reach $88 billion. Spend on mobile video alone was $6.2 billion, also more than half the video total of $11.9 billion.
Woke up this morning eager to read surveys about customer service, you did not. But it’s still intriguing that poor service costs U.S. $75 billion per year in lost customer value, according to NewVoiceMedia. Here’s more: 86% of consumers would be more loyal if they made a positive emotional connection with a customer service agent, but just 30% said this has happened in the past year. Download now so you can amaze your colleagues at lunch.
And if you want Internet-quality evidence that big tech is aiming for total social control, check out this 2016 video from Google. They say it’s just a thought experiment. But that’s what you’d expect them to say.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.