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Mobile Still Dominates Total Ad Market: eMarketer

But don’t abandon mobile just yet. When you take non-video ads into account, it’s still king: eMarketer reports mobile will account for $87 billion in U.S. media spend this year. That’s two-thirds of all digital advertising and just over one-third of the entire total ($238 billion). eMarketer pegs non-digital TV at just $71 billion.

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Turbo Systems Lets Business Users Build Enterprise Applications

February 26, 2019

Turbo Systems has launched “the first universal, no-code engagement platform for the enterprise”. According to the company, it has the “potential to disrupt the very nature of how applications are built, managed, and consumed” by enabling users with ”zero developer expertise” to create “dynamic, highly personalized enterprise applications” on top of existing ERP, CRM, and human resources systems. I’m skeptical. Then again, the company has raised $8 million to fund the revolution.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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