But don’t abandon mobile just yet. When you take non-video ads into account, it’s still king: eMarketer reports mobile will account for $87 billion in U.S. media spend this year. That’s two-thirds of all digital advertising and just over one-third of the entire total ($238 billion). eMarketer pegs non-digital TV at just $71 billion.
Turbo Systems has launched “the first universal, no-code engagement platform for the enterprise”. According to the company, it has the “potential to disrupt the very nature of how applications are built, managed, and consumed” by enabling users with ”zero developer expertise” to create “dynamic, highly personalized enterprise applications” on top of existing ERP, CRM, and human resources systems. I’m skeptical. Then again, the company has raised $8 million to fund the revolution.
Marketing Evolution combines data from multiple sources, but it’s not a CDP because it works at the campaign rather than customer level. One thing they share with CDPs is a need for quality inputs. So it’s relevant that they’ve just added automated features to assess and validate quality as new data is loaded into the system.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.