Mobile Web Page Views Outnumber Desktop Views Worldwide: StatCounter

This is one of those milestones that you were coming or maybe had happened already: Web analytics company StatCounter reports that October was the first month it tracked more Web page views on mobile phones and tablets than desktop PCs. So just in case you still thought you could get by without mobile-friendly Web pages or could still rely just on browser cookies for Web measurement, here’s yet another reminder that you’re wrong. But if you’re really looking for a reason to procrastinate: desktop page views are still 58% of the U.S. total.

Customer Data Platform vendor Treasure Data announced a $25 million funding round, bringing its total investment to $54 million. The four year old firm has recently extended its focus beyond data integration for analytics to include data integration for customer management. It has over 200 clients.

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And what about consumers’ own attitudes towards AI?

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GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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Mobile Web Page Views Outnumber Desktop Views Worldwide: StatCounter

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