The forecast: Next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion. From 2016 to 2019, mobile’s share of retail ecommerce sales in Latin America about doubled from 20.9% to 40.2%.
Carsome Group has bagged US$170 million in Series D2 round of funding, bringing the company’s valuation to US$1.3 billion. This is complemented by new credit facilities of US$30 million, bringing total funds raised to US$200 million. The latest round aims to empower its strategic focus on the growth and expansion of its B2C business, as well as boost its capabilities in strategic investments and mergers and acquisitions.
Agibank has announced that after 20 years as a financial institution, it has evolved into Agi, a super app ecosystem that distributes Agibank products and services as well as products from other banks. This is the brainchild of Founder and CEO Marciano Testa who evolved the company into one of Brazil’s largest neobanks.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.