Have you spent a lot of time pondering the difficulty of sending real-time transaction alerts? Me neither. But the folks at MoEngage did, and are oh so proud that they’ve added transaction alerting to their outbound campaigns and website personalization tools. Apparently it’s trickier than you think.
Ecommerce conversion optimization vendor Fast Simon has launched a new tool to personalize experiences for anonymous audiences. It works with website shopper behavior data, which it can track over time without capturing customer identities. The system can also use data imported from a CDP or other system if customers do identify themselves.
A ruling by Italy’s Data Protection Agency (DPA) that prohibits use of facial recognition technology (FRT) is receiving mixed reviews from privacy advocates, including concern it may set a broader EU precedent. This is due to a caveat in the ruling that FRT can still be used for crime fighting and judicial investigations. The rule is a stop gap measure pending new privacy legislation from Italy’s DPA and at a time when the EU is evolving its comprehensive AI Act, which is intended to be the first comprehensive legal framework... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.