Customer engagement platform MoEngage has raised $100 million ($60 million Series F and $40 million secondary market) to expand its Merlin AI agentic suite. Newer agents include Offer and Campaign Decisioning Agents to help B2C brands launch campaigns and scale conversions faster. This funding brings MoEngage’s total funding to $280.3 million.
Sometimes it feels like all Big Tech and social media platforms are selfish and nefarious. A report from the Sustainable Media Center says that’s not entirely the case: it found 150 social media platforms that don’t exploit users or encourage polarization. It predicts the landscape will become more specialized and diverse.
ID5, which offers an identifier and cross-device graph, has acquired TrueData, which provides graph services. This combination will provide addressability and measurement across channels. They describe their union as a “privacy-first identity powerhouse.”
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.