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Mojo Vision Exits Stealth But Product Stays Invisible

I’m pretty sure that Mojo Vision wasn’t kidding when they announced they have emerged from stealth to offer “invisible computing”, but they certainly seem ripe for ridicule. Saying “the company did not offer any immediate specifics regarding product availability or planned form factors” doesn’t help. The general idea is augmented reality for hands-free data display. They did say they’ve raised more than $50 million dollars, apparently on the reputations of the co-founders.

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Tech Took 29% of 2018 Marketing Budgets: Gartner

November 14, 2018

Where’s all the money coming from for these new tools? Gartner estimates that technology expanded its share of total marketing budgets to 29% in 2018, up from 22% in 2017. But don’t take this too seriously: the figure was 27% in the 2016 study. With a relatively small sample of “over 600” marketing leaders, the statistical significance of these shifts is doubtful. But the larger truth is clear: marketers spend a lot of money on tech.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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