Many people are more interested in mixing virtual and actual reality than entering an entirely separate metaverse. Smart contact lens maker Mojo Vision falls into the mixed-reality group. They just announced an app that displays Alexa shopping lists within your contact lenses. The time and effort savings are unimaginable. No, really, I can’t imagine any.
Consumers and marketers are eagerly jumping into the metaverse. This Sitecore study finds that one-third of marketers already have metaverse marketing programs and 42% of consumers are present or plan to visit shortly. “Escaping reality” ranks high on their list of reasons, and who could blame them?
TikTok’s new revised privacy policy, which will be live December 2, confirms that EU, UK and Swiss user data will be available to its employees in other countries, including in Brazil, Canada, China, Israel, Japan, Malaysia, the Philippines, Singapore, South Korea and the US for a variety of uses. These include checking algorithmic performance, recommending content to users, and detecting issues with automated accounts. The availability of even limited data to China has been a concern, and the Irish DPO which has jurisdiction over TikTok, has been investigating its data... Read More >
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.