Web personalization vendor Monetate has announced a new product that uses machine learning to select the best messages for each individual in real time. The company will continue to offer its test-based optimization system.
Customer data platform vendor ActionIQ has received $13 million in Series A funding. The company launched its system last November. It has a rich big data heritage: co-founder Tasso Argyros previously founded Aster Data, and co-founder Nitay Joffee was a core contributor to HBase and Giraph.
And, since the real world just isn’t big enough for all the messages marketers need to send, start-up ADVR has launched a “discovery marketing engine for virtual and augmented reality applications”.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.