Monetate Study: Organizational Issues Are Biggest Obstacle to Personalization

A survey by personalization vendor Monetate found that just 6% of respondents have deployed advanced personalization, compared with 56% who are working on it, 28% who are just starting out, and 10% who aren’t doing anything. By far the biiggest roadblock was organizational issues (cited by 91%), followed by automated decisions at scale (79%) and assembling a complete, real time customer view (68%). We’ve heard this song before: people see technology is just one barrier to unified personalized customer experience, and not the most important. Quite a bit of other interesting information in this study, such as the negative correlation between personalization success and dedicated personalization staff.  Worth a look.