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Monetate Study: Organizational Issues Are Biggest Obstacle to Personalization

A survey by personalization vendor Monetate found that just 6% of respondents have deployed advanced personalization, compared with 56% who are working on it, 28% who are just starting out, and 10% who aren’t doing anything. By far the biiggest roadblock was organizational issues (cited by 91%), followed by automated decisions at scale (79%) and assembling a complete, real time customer view (68%). We’ve heard this song before: people see technology is just one barrier to unified personalized customer experience, and not the most important. Quite a bit of other interesting information in this study, such as the negative correlation between personalization success and dedicated personalization staff.  Worth a look.

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Content Discovery Vendor Revcontent Buys Rover Content Recommendation Engine

February 24, 2017

Revcontent is a “content discovery network”, which means they put those little “from the around the Web” story advertisements on the Web sites you browse. They do it 250 billion times per month. (It feels like I personally account for at least 500 million of that total, but probably not.) They’ve just acquired Rover, a machine learning recommendation company that should help them do a better job of matching recommendations to viewers.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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