Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.
Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.
Hightouch has launched Campaign Intelligence, a self-service, interactive set of analytics features. Marketers will be able to measure the performance of marketing and advertising campaigns with data read directly from their data warehouse. The offering continues Hightouch’s expansion to match functions included in a standard CDP.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.