The freedom-at-any-price Republican Party has once again clarified that its concern extends only to freedoms it likes. Since watching TikTok isn’t on the list, the GOP-led Montana legislature just passed a law forbidding residents from using TikTok. The governor is expected to sign shortly.
Software companies often have consulting arms, but it’s relatively rare for consultancies to launch a packaged software product. Today’s exception to the rule is Predictable, a suite of plug-and-play predictive models from customer data consultancy Actable. It connects with existing CDPs or cloud data warehouses.
Fear of TikTok keeping you up at night? Run this list of identity verification stats through a text-to-speech converter and play the output while you’re in bed. The good news: you’ll be snoring in minutes. The bad news: you’ll probably have nightmares.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.