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Mood Media Buys Vibenomics for In-Store Advertising

Taking a brief break from AI news, let’s note that in-store technology and media company Mood Media has just purchased in-store ad network tech vendor Vibenomics. It’s all about the continuing boom in retail media networks.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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