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Morado, a Colombian startup aiming to digitize beauty salons, raises US$5M

Morado’s value proposition is offering to the owners of beauty salons, spas, and related establishments a Marketplace of supplies of all kinds (beauty products, uniforms, furniture) giving them credits, next-day delivery, and other digital stores’ related services. The company has said it will use this financing to expand its operation in Colombia, where it already has 60 employees, and expand into Mexico, where it plans to be operational by the end of this year.

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Cybersecurity startup Strike raises US$5.4M

April 28, 2022

Strike is a continuous penetration testing platform that seeks to expand access to cybersecurity in Latin America. Penetration tests are simulated cyberattacks to detect vulnerabilities. Strike proposes that companies get offensive security throughout the year for the same price they used to pay for a one-time checkup a couple of times in the same period. Strike combines automation with a network of ethical hackers working for the company.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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