Morado, a Colombian startup aiming to digitize beauty salons, raises US$5M

Morado’s value proposition is offering to the owners of beauty salons, spas, and related establishments a Marketplace of supplies of all kinds (beauty products, uniforms, furniture) giving them credits, next-day delivery, and other digital stores’ related services. The company has said it will use this financing to expand its operation in Colombia, where it already has 60 employees, and expand into Mexico, where it plans to be operational by the end of this year.