More Buyers Want Personalization Opt-Out than Recommendations: Kustomer Report
Kustomer found the most desired retail personalization features were quick access to recently viewed products (59%) and online account information and purchase history (55%). But take note: ability to opt out of personalization (52%) ranked far ahead of personalized product selections based on past browsing and buying behavior (32%), behavior on other retail websites (19%), or demographic information (12%).