Episerver has also published a good report covering some of the same turf. They highlight the tension between personalization and privacy: 26% of shoppers say personalized experience is a higher priority now than last year yet 44% say respecting anonymity is also a higher priority. Personalized Web site while free shipping (67%) ranks first.
Hi, it’s Jamie, the CDP Institute’s Department of the Obvious intern. The boss went overboard celebrating Mothers Day so he asked me to fill in. We’ll start with an IAB report on video viewing, which found that people watch for different reasons during different parts of the day. And that younger online viewers watch more digital video than older viewers. In fact, 18-to-34 year olds are almost five times more likely to stream daily than people over age 55.
Why should marketing automation users have all the fun? Marketing agency Mediagistic has unveiled AdFluence, an event-triggered advertising service that can launch or expand pre-built ad campaigns based on triggers such as local weather or sports events. Ads can run on social media networks or programmatic exchanges.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.