More Shoppers Want Self-Checkout than Augmented Reality: BRP Consulting

Speaking of simplicity, retail consultants BRP found that 55% of consumers said they are more likely to buy at a store with self-checkout while just 32% are more likely to shop at a store offering an augmented reality experience. It’s another reminder that consumers have a highly pragmatic approach to tech, preferring systems that make shopping easier over systems that are merely cool. The report gives much more information consumer attitudes and retailer investment intentions.