If I remember correctly, the television sets in Orwell’s 1984 were surveillance devices. Coincidentally or not, today’s connected TV enables advertisers to know exactly who’s watching what. LiveRamp has further improved things by connecting TV viewers with their email, mobile, postal, and other identities. “Consumers can experience meaningful and relevant brand-connection moments across screens” says LiveRamp, blithely assuming that’s a benefit.

You may have thought today’s theme was mobile, but it’s really partnerships. Ha! We’ll finish news that marketing management platform Aprimo and digital experience platform Episerver are working together. The alliance lets Episerver users apply of Aprimo’s digital asset management and marketing resource management functions to unify content management and campaign planning. Interestingly, Episerver and Aprimo are both owned by different private equity investors.

Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel.  You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data.  VideoAmp can also use the data to optimize media plans in real time.