More than Half of US Homes Can Be Reached by Addressable TV Ads: Video Advertising Bureau

TV advertising is a vastly larger market than out-of-home. It’s also getting an upgrade, in the form of increasing ability to address ads to individuals. More than half (54%) of US households now have an addressable TV, according to this report from the Video Advertising Bureau. They estimate spend will reach $3.3 billion by 2020.