DemandGen Report also found ABM users were happy: 74% of respondents to their 2017 ABM Benchmark Survey said programs were either meeting (54%) or exceeding expectations (20%). But they painted a picture of a less mature market: 75% of respondents said they had defined their ABM strategy within the past 12 months and 56% said they were still in the test stage.
Marketing spending has fallen over-all and martech spending has dropped even more sharply, according to Gartner’s latest CMO Spend Survey. Marketing fell from 12.1% to 11.3% of annual revenue and martech fell from 27% to 22% of marketing spend. Bad news if true, but remember it’s just a survey.
Qubole is another database technology company. They don’t specialize in customer data but do offer a highly automated, cloud-based system that makes managing any type of big data much easier for the tech staff. They just raised $25 million, bringing total funding to $75 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.