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Most Advanced Digital Marketers Have Greatest Control Over Their Own Martech: TEKsystems Survey

IT staffing and services provider TEKsystems asked 250 senior marketing executives about their digital initiatives. It grouped them based on the maturity of their digital marketing strategy, ranging from fully optimized (23%) to not optimized but integrated with the rest of marketing (49%), to no strategy but experienced (18%) to ad hoc experiments (10%). One major difference was control over marketing technology: 82% of the optimized group controlled their own, compared with 75% of the integrated group and just 65% of the others. The biggest surprise may be that marketing control is so common in the least mature cohort.

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Campaign Monitor Acquires Tagga Customer Data Platform

March 16, 2017

Email marketing vendor Campaign Monitor yesterday announced its purchase of Customer Data Platform vendor Tagga. It’s interesting on several levels: one of the few CDP acquisitions so far (surely more to follow); illustrates recognition of the need for more powerful data handling than conventional email systems provide; shows point solution vendors expanding footprint to compete with broader platforms/clouds/suites (also shown by recent Marketo/Infor deal). Beta integration due by end of 2017.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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