Did someone mention replacing third-party cookies? Advertiser Perceptions found that companies are most likely to look for identity solutions based on first -party data (65%), compared with second-party data (51%) and third-party data (31%). A touchingly optimistic 58% expected that the industry would work together to create a universal identifier to replace third-party cookies.
India’s government has a privacy bill drafted that is expected to pass soon in Parliament and go into effect early 2021. The Personal Data Protection (PDP) legislation is based broadly on GDPR, but has prompted concern from Google, Facebook and Amazon about whether data will only be stored locally and, if so, whether it can be transferred abroad.
If you have some spare empathy today, consider the plight of IT leaders. This Snow Software survey found their top three priorities – all tied at 38% — are the conflicting goals of adopting new technologies, reducing security risks, and cutting costs. Users also reported they feel more sympathy for IT leaders and 41% said their access to technology has improved in the past year.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.