We have no real news today so let’s just amuse ourselves with tech. We’ll start with a “second-generation support chatbot” from Intercom, which answers questions as soon as users start typing. You might find that rude but the vendor says it shows the system truly understands customers’ problems. Feel better?

No one worries more about the loss of cookies than DMP vendors, whose business was built on them. Piano, which sells a DMP along with other audience management technologies, is trying to combine its first-party DMP with “zero party data”, the industry term for information that consumers provide voluntarily. The resulting platform, Piano Zero, offers features to collect that data and use it for segmentation and ad targeting.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.