Most Americans Doubt Tech Platforms Will Prevent Election Abuse: Pew Research

At the other end of the exclusivity spectrum, 74% in a sample of the entire U.S. population told the Pew Research Center that they had little or no confidence that companies like Facebook, Twitter and Google would prevent misuse of their platforms during the 2020 presidential election. We originally rejected this item when it was presented by Jamie in our Department of the Obvious, on the grounds that it wasn’t obvious so many people felt this way. He said what’s obvious is that the tech companies won’t prevent abuse. Good point.

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Piano Combines First Party and Zero Party Data for Publishers

March 3, 2020

No one worries more about the loss of cookies than DMP vendors, whose business was built on them. Piano, which sells a DMP along with other audience management technologies, is trying to combine its first-party DMP with “zero party data”, the industry term for information that consumers provide voluntarily. The resulting platform, Piano Zero, offers features to collect that data and use it for segmentation and ad targeting.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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