We have no real news today so let’s just amuse ourselves with tech. We’ll start with a “second-generation support chatbot” from Intercom, which answers questions as soon as users start typing. You might find that rude but the vendor says it shows the system truly understands customers’ problems. Feel better?

No one worries more about the loss of cookies than DMP vendors, whose business was built on them. Piano, which sells a DMP along with other audience management technologies, is trying to combine its first-party DMP with “zero party data”, the industry term for information that consumers provide voluntarily. The resulting platform, Piano Zero, offers features to collect that data and use it for segmentation and ad targeting.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.