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Most Americans Doubt Tech Platforms Will Prevent Election Abuse: Pew Research

At the other end of the exclusivity spectrum, 74% in a sample of the entire U.S. population told the Pew Research Center that they had little or no confidence that companies like Facebook, Twitter and Google would prevent misuse of their platforms during the 2020 presidential election. We originally rejected this item when it was presented by Jamie in our Department of the Obvious, on the grounds that it wasn’t obvious so many people felt this way. He said what’s obvious is that the tech companies won’t prevent abuse. Good point.

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Piano Combines First Party and Zero Party Data for Publishers

March 3, 2020

No one worries more about the loss of cookies than DMP vendors, whose business was built on them. Piano, which sells a DMP along with other audience management technologies, is trying to combine its first-party DMP with “zero party data”, the industry term for information that consumers provide voluntarily. The resulting platform, Piano Zero, offers features to collect that data and use it for segmentation and ad targeting.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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