Most B2B Buyers Are Still Buying: LeadMD Survey

Trying to stay positive: LeadMD found that 54% of B2B buyers are still buying despite COVID-19, while 26% have stopped making purchases. (The other 21% weren’t planning to buy anything to begin with.) Just 4% think brands should stop all marketing, although 15% think they should do less and 26% think they should be more sensitive.